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Recruiting Women Soldiers

Written by Cara J. Hayden,

The ways in which the Army markets itself to recruit female soldiers is the focus of study for Jessica Ghilani (A&S ’02, A&S ’05G), a doctoral candidate in Pitt’s Department of Communication. This year, she won a prestigious fellowship from the American Association of University Women to complete her dissertation, “Selling Soldiering to Consumers: Advertising, Media, and the All-Volunteer Army.”